My Story.
I became the man of the house when I was just eleven. Not because I was ready but because I had to. The home I grew up in was not a place where feelings were met with warmth. I learned early that love could be withheld and safety was something you had to build yourself. I was both the caregiver and the target, carrying responsibilities that should have belonged to adults. There was no space for vulnerability; any sign of weakness could invite more pain. In that environment playfulness freedom and a sense of self worth did not naturally flourish but I survived. For a long time survival felt like enough.
There was a cost to living that way. My understanding of love and relationships and even my sense of worth were shaped by a world where emotions were rarely acknowledged. Strength meant suppressing instead of expressing and it shaped my beliefs and behaviours for decades. I pushed myself to succeed to prove something to feel worthy. Those traits helped me survive difficult times yet they also kept me trapped in patterns that limited genuine connection and personal fulfilment.
A Love for Creation and Connection
Leaving school at 16 I had no grand plan. What I did have was curiosity about computers and a deep love of photography. Those interests became my way into the wider world. At seventeen I was working with magazines like FHM and Esquire, capturing images that were about more than aesthetics; they were about stories. People fascinated me: I wanted to know how they got to where they were, the choices they made and the struggles they faced. That fascination turned into a passion for marketing, business and the psychology behind why people make the decisions they do. Over the next twenty years the agency I built with my team worked with some of the United Kingdom’s biggest brands. I loved the work not only for the results but for the human connections, the clients, the strategy, the relationships and the shared sense of purpose that guided our campaigns. Business and marketing are not always glamorous but when you look beyond the numbers you find passion and meaning.
Finding Belonging in Music and Motorsport
Alongside business music felt like a second home. I DJ’d and produced events that brought people together not just for the music but for the energy and connection that fills a room when everyone is part of something bigger than themselves. Motorsport became another love. What started with karting evolved into full scale racing, and I now race a 65 year old car and still find it awe inspiring every time I get behind the wheel. There is a discipline and presence that comes with racing: the precision, the camaraderie and the world of community and competition it fosters. That same passion led me to create a car care company dedicated to restorations, classic cars and high end detailing. The dedication and attention to detail that go into perfecting a race line also go into restoring a vehicle. Watching that business grow from an idea into a company that makes an impact has been another incredible journey.
Breaking the Patterns
For all the external success there was an inner restlessness I could not ignore. About ten years ago I noticed the same patterns repeating in my personal life and my work. Relationships that were not as fulfilling as they could be. Business decisions that, while logical, did not always feel aligned with my deeper values. No amount of success could silence the sense that something was off. It was then that I began the hardest work anyone can do—untangling my own conditioning. With the guidance of an exceptional mentor I started to examine and rewrite the beliefs I had long held as truth. I studied neuroscience, coaching methodologies and transformational techniques. I trained with some of the United Kingdom’s best because I was not interested in surface level motivation. I wanted real lasting change.
Why I Do What I Do Now
That journey brought me to where I am now. I coach, mentor and support others as they break through their own subconscious barriers. I am not just a business strategist or a mindset coach. I am someone who knows what it is like to carry the weight of expectations, to wrestle with self worth and to strive for success while privately wondering why it still does not feel like enough. I have been there. I have lived it. Today I work with chief executives, entrepreneurs and high achievers not only to help them grow their businesses but to help them grow themselves. Success without fulfilment is hollow, and wealth without peace is just stress in a nicer postcode. The most important work any of us can do is the work we do on ourselves, and my purpose is to guide others on that journey.
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